The website, resources and campaign for Bloody Brilliant have been designed to empower young women and girls by sharing expert knowledge and helping to start conversations about period health – so no one has to suffer in silence.
We want Bloody Brilliant to be a resource that is authentic and relevant to our audience and so we have listened carefully to recent feedback on our use of language. Having considered a wide spectrum of views, we will be making some changes to include referring to young women and girls rather than ‘people who bleed’ (whilst remaining sensitive to the needs of those who menstruate, but do not identify as female).
The campaign is already inspiring young people both boys and girls across the country with its honest, straight-talking messages, which focuses on normalising periods and period health. It has had more than 2.5 million impressions on social media so far.
Research and focus groups with young people from Wales helped to design and inform the campaign, which was created by Social Change UK for NHS Wales and the Welsh Government. Bloody Brilliant addresses the topics at the heart of the challenges young people face when discussing and experiencing periods in Welsh and English.